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Public Programming Best Practices Resource Guide

In 2009, the AJS launched the Legacy Heritage Jewish Studies Project (LHJSP), a collaboration between the Legacy Heritage Fund and the Association for Jewish Studies.  This new initiative aims to promote sustained Jewish studies programming in small to mid-sized cities, foster relationships between scholars and the wider communities in which they work, encourage innovative and accessible teaching by AJS members, and highlight the nexus of Jewish studies and the study of world civilizations and cultures.  Support for the Legacy Heritage Jewish Studies Project is generously provided by the Legacy Heritage Fund Limited.

In conjunction with LHJSP, the AJS has developed the following on-line Public Programming Best Practices Resource Guide.  This guide was culled from extensive conversations between Natasha Perlis, LHJSP Project Manager, and several public programmers at both academic and cultural institutions.


Defining the purpose of the program

How to Make Scholarship Accessible?

How do you make a program accessible while at the same time retaining its academic integrity?

Audience Targeting

For whom are you doing the program?

Marketing and Outreach

Marketing Tools
Word of Mouth
Printed Marketing Materials/Graphic Designers:
Additional Marketing/Outreach Tips

Community Partnerships and Co-sponsors

Potential community partners
Benefits you may get from a partnership

Event Planning/Logistics

Budget Planning
Day of event
When things go wrong/Troubleshooting
Program Evaluation/Assessment
Post Event Follow-Up/Evaluation
Useful Links